Ever feel like your brain’s playing tricks on you, filtering what you notice? Guess what: that’s your Reticular Activating System (RAS) at work. Like a nightclub bouncer, it decides which information gets VIP access to your conscious mind, and which sensory input gets left out in the cold.
Brain function doesn’t get more fundamental than this. Mastering the RAS is a total productivity game-changer: suddenly, priorities become clear, goals snap into focus, and your entire approach to work gets a serious upgrade. At the core of our brain’s alertness system lies a tiny but mighty switch that dictates our sleep-wake cycles, arousal, and focus.
Table of Contents:

- Understanding the Reticular Activating System (RAS)
- The RAS and Goal Achievement
- Influence of the RAS on Behavior and Performance
- Harnessing the Power of the RAS
- Conclusion
Understanding the Reticular Activating System (RAS)
The Reticular Activating System (RAS) is a network of nerves in your brainstem. At the helm of our daily rhythms, this zone oversees the start and stop of our sleep, and played a star role in the intense Moments when we face danger.
Think of it as a filter for all the sensory information bombarding us each moment. Your RAS acts like a gatekeeper between your brain and the outside world. You’re not just passively absorbing information; you’re actively sorting the wheat from the chaff, emerging with a clear understanding of what’s crucial.
The RAS and Our Senses
All your senses connect to the reticular activating system, except smell (source). Smells have a direct route to the amygdala, our brain’s emotional center.
But sights, sounds, touch, and tastes are vetted by your reticular activating system. Only select intel is passed on to your conscious perception.
How the Reticular Activating System Works

The RAS analyzes everything but only lets the vital stuff reach you. This explains why people living near airports can sleep through plane takeoffs but wake at a baby’s soft cry.
Our brains filter out plane noises. But a baby stirring (or our name mentioned across a loud bar) are critical alerts. A flashed image, a sudden noise, or a whiff of something pungent – and we’re snapped back to attention, our senses suddenly engaged.
The RAS and Goal Achievement
One theory suggests the RAS reinforces subconscious thoughts (source). What you expect and believe often comes true because the RAS brings supporting information to your attention, omitting contradictory evidence. It acts like the intralaminar nuclei within the reticular formation.
This is due to a phenomenon similar to how it keeps processes and evidence for existing habits dominant. It’s similar to these core values.
Reprogramming the RAS: A Three-Step Approach
If true, can you reprogram your RAS to achieve goals (source)? One method suggests the following:
- Set Your Sights: Pick your goal and visualize it vividly. This might influence the RAS indirectly through concentration.
- Visualize Victory: Imagine achieving your goal. Replay the victory with sensory details. What do you see, hear, and feel? Replaying this strengthens neural pathways (source) and impacts adrenergic neurotransmission within the reticular activating system.
- Live the Movie: Replay the success vividly. Some theorize this encourages the RAS to prioritize related cues, potentially influenced by ascending projections from the locus coeruleus.

Influence of the RAS on Behavior and Performance
The RAS profoundly influences behavior and performance. Studies have consistently shown that it grabs our attention, just look at the hard data from cortical EEG and event-related potentials. Directly in front of me, I watched as this development sparked a chain reaction, from altered noradrenergic activity to a tangible impact on muscle reflexes. The system’s crucial role in controlling our emotional high and low points is really driven home here.
Implications for Business
This interplay is evident in businesses. From Google to Netflix, the corporate elite have figured out that getting their internal teams to click is essential to making big things happen. Curious about the secret life of your nervous system? Look no further than Michel Audiffren’s fascinating exploration of the reticular formation and its sway over our state of arousal.
While some chase “secrets,” their success likely stems from neuro-management techniques and human understanding (CEOs and managers). They understand that active waking and proper sleep, facilitated by healthy function of the RAS, are crucial for peak performance. Acute exercise activates the RAS and can enhance cortical EEG patterns and alertness.
This might not just be speculation, the involvement of monoamine systems and other neurotransmitters modulate RAS activity. These companies excel by understanding people, applying evidence (organizational development) and (strengths-based development). What happens in the brain stem’s ventrolateral medulla and locus coeruleus areas, where electrically linked neurons thrive, has a significant impact on our overall well-being. Further, the role of neurons and calcium channels should also be mentioned when speaking of the brainstem reticular formation, whose ascending reticular activating system projects diffusely to the cerebral cortex, mediating alertness, and whose multiple neurotransmitters modulate even action potentials within Al neurons.

Harnessing the Power of the RAS
While RAS science is dynamic, some propose strategies to “train” it. Remember the impact of gamma band activity on the cerebral cortex. Follow scientific leads on the dramatic connections between gamma band frequencies, synchronized neuron activity, and the resulting flicker of conscious awareness, birthed in part from preconscious depths. EEG readings chart REM sleep rhythmic pulsebeats, clues researchers leverage
to better understand awareness’s subtle but precise interplay within our nervous system, primarily within the reticular formation’s role as gatekeeper. Remember that acute exercise activates the sympathetic vasomotor system and influences the reticular activating system.
Strategies to Try
One strategy involves writing down your intentions (neural pathways), visualizing the outcome, and revisiting it daily (a conference). What happens when sensory information reaches the RAS? It gets filtered, and only the most important bits make it to higher brain areas, where they contribute to our conscious experience.
I tested this by intending to have coffee in Hyde Park. Writing and visualizing it (RAS tips) (goal setting) heightened my awareness. It was as if I was activating specific neural pathways related to the intended goal. What’s left to be uncovered in the neurotransmitter puzzle will require digging deeper into adrenergic neurotransmission and its role in the grand scheme.
I began identifying obstacles. I evaluated my priorities and focused on being present, filtering out distractions using the extensive portion of the brainstem that is the reticular activating system, and reflecting on the system’s collective role in sensory processing, regulating autonomic function, and influencing various behavioral aspects.
Now that we’ve reached the final stretch, let’s pause, assess, and really let the wisdom sink in – the kind that empowers you to shake things up and make a real impact!

From birth to adolescence, the reticular activating system orchestrates our essential behaviors. Surprisingly, this complex system might also have a say in our drive to succeed. When our brains are in “awake” mode, a little-known process called reticular-activating hypofrontality plays a crucial role; yet, the specifics of how this impacts our perception, especially in neuropsychological contexts, still require further exploration.
While research on reticular activating system reprogramming (rewire your brain) continues, understanding this “attention gatekeeper” lets us reflect on our habits. The ascending projections from various nuclei within the reticular formation, including the pedunculopontine nucleus and laterodorsal tegmental nucleus, likely contribute to this interplay.
The habits we wear like a second skin imprint on our brain, weaving a web of choice and action that orchestrates our accomplishments and harmony in the workplace.
0 Comments